Many designers can boast of having such a marked and recognizable identity as that of the great Gianni Versace. Founded by the Italian couturier in 1978, Versace changed our way of understanding fashion. Gianni was twenty years old when he began designing clothes for his sister Donatella, who at that time was ten years old.Versace creations combine a unique way of understanding post-pop culture with a sexy and bold design. Gianni was passionate about art, especially Cubists and Art Deco, experimenting with materials and ancient history - hence the origin of an entire identity symbol for the brand; the Medusa- and compared his workshop with a study of the Renaissance. Declared fan of Almodóvar and Paul Poiret and great friend of Jane Fonda, Cindy Crawford, Cher, Elton John or Sting, among others, it is said that he was responsible for the phenomena of the supertops in the early nineties.In 1997, Andrew Cunanan prematurely ended Gianni's life by shooting him in the doorway of his Miami residence. His sister Donatella, until then vice-president of the company, took the reins of Versace to continue with that powerful image of provocative, sexy and powerful woman, not without certain difficulties. "When the tragedy happened, nothing was funny again, there was only pain, insecurity and loss. The problems with my family began, the end of my marriage, having to run a company despite not being prepared. Everyone had their eyes on me, "says the Italian.In 2017, when it is 20 years since the designer's death, his sister Donatella pays him tribute by bringing together several of his favorite supermodels from the nineties (Claudia, Cindy, Carla, Helena and Naomi), dressed in bright golden suits. An instant that immediately passed into the current history of fashion. "It was all super secret, none of us could tell anyone anything, and each one of us stayed in a different hotel," Schiffer declared. "It was amazing how nervous they all were. It seemed that it was the first time that they had paraded in his life. But they did it in movies, "Donatella pointed out in an exclusive interview with Vogue Spain on the occasion of the 30th anniversary of the magazine.History1976 Gianni Versace helped by his brother Santo creates the firm Versace.\n1978 Open the first Versace store in Via Della Spiga in Milan. The men's collection is launched.\n1981 The first signature fragrance is on sale.\n1982 Versace achieves the Golden Eye Award for the first time in the autumn-winter collection. He begins to work with metal.\n1983 Paul McCartney and Michael Jackson sing together in the song Say, Say, Say, from which emerges a video in which both artists wear Versace.\n1984 The television series Miami Vice popularizes the clothes of the brand. Bruce Springsteen chooses Versace for his Born in the U.S.A.\n1985 Sean Penn marries Madonna in a suit from the Italian house.\n1986 The Istanted low cost line will go on sale, which will stop producing in 1999.\n1989 The Haute Couture line is created. Donatella Versace, sister of Gianni, is in charge of the design of the accessories and of Versus, the young line.\n1990 V2 by Versace, a new male line, is put on sale.\n1991 Gianni Versace gathers in a campaign that went down in history, to all the supermodels of the moment. Interestingly, in fall-winter 2008 Naomi Campbell, Linda Evangelista, Eva Herzigova, Claudia Schiffer and the rest copan all campaigns. The model Tatjana Patitz wears Versace on the June cover of Vogue USA.\n1992 Cindy Crawford, dressed as Haute Couture, and her then husband, Richard Gere, star on the cover of the November issue of Vogue USA.\n1993 Gianni Versace receives the CFDA award. The decoration line is launched. Claudia Schiffer and her Versace Haute Couture cover the cover of July of Vogue USA.\n1994 A retrospective exhibition of Versace is inaugurated at the Museum of Decorative Arts in Paris.1995The Lady Di.\n1996 bag is launchedClaudia Schiffer dresses Versace on the cover of the March issue of Vogue. Shortly after, in March, the very young Kate Moss starred on the cover of the June issue of Vogue USA dressed in the signature. He opens the Fifth Avenue shop in New York with a concert by Jon Bon Jovi and Elton John.\n\n1997 Gianni Versace is killed. Donatella Versace presents her first, last and posthumous collection of her sister Gianni, murdered two months earlier in Miami. According to Sante D'Orazio, a friend of the family and author of the book Gianni and Donatella (teNeus): "More than brothers, Gianni and Donatella were mentors and pupils". An exhibition dedicated to the brand is inaugurated at the Met in New York.\n2000 Jennifer Lopez will go down in history attending the Grammy award gala wearing a dress from the Italian house. Amber Valletta stars on the cover of the March issue of Vogue. The first Versace hotel opens in Australia.\n2002 Jennifer Lopez attends the Oscars in a pink Versace dress. Opens the show Versace at the V \u0026amp; A at the Victoria and Albert Museum in London.\n2003 Beyoncé debuts as a soloist and dressed as Versace in her video Crazy in Love.\n2004 Allegra Beck, daughter of Donatella, turns 18 and fulfills the last will of her uncle Gianni inherits 50% of the company.2006 Versace Sport is created. The exhibition Versace: A Man with a Genius for Fashion and the Arts opens in Italy. The Versace theater opens in Milan. Nicole Kidman stars on the cover of the December issue of Vogue USA.\n2008 Sarah Jessica Parker is the protagonist of the cover of the June issue of Vogue.\n2009 Christopher Kane collaborates with the Italian house in a capsule collection. Angelina Jolie attends the Cannes Film Festival with a haute couture design.\n2013 Kate Moss stars in the fall-winter campaign.\n2014 The singer Lady Gaga is the image of the Versace spring-summer campaign. Gaga and actress Kate Hudson go to Versace designs to attend the Oscar gala.\n2017 When it is 20 years since the death of Gianni Versace, her sister pays tribute to five of her favorite muses: Claudia Schiffer, Helena Christensen, Cindy Crawford, Carla Bruni and Naomi Campbell and creating a revival collection that revisits the codes of the house. "Twenty years is already a long time and that gave me the freedom to go back to the archive and review what he had done." It was a trip full of emotions that helped me to check again the genius that was ".2018 The series" American Crime Story: The murder of Gianni Versace. "Vogue Spain celebrates its 30th anniversary, on the cover are models Blanca Padilla, Yasmin Wijnaldum, Birgit Kos and Luna Bijl, recreating the 1988 aesthetic and dressed in Versace. Gala of the Met wearing a huge and stunning wings and dressed in Versace.The actress Blake Lively is crowned as one of the best dressed of the gala wearing a Versace design with a large tail.