His proposal can not be considered fashion as such, but the reality is that he makes 300 million dollars a year and dresses some of the most famous names in the world.\n His collections, presented in bodies such as Jeremy Meeks, unite in tastes to David Bisba and Madonna.\n"Everyone wonders, and who the hell is Philipp Plein? Well, I'm here to answer that question." Last February, Philipp Plein was on the catwalk before presenting his collection for this fall. Normally, designers leave at the end, if they decide to leave. Plein before. He took the microphone and said he was "a dream hunter, because I believe in them until they come true". And there's his: "We are a company of 300 million dollars," in his own words. Take reality.Philipp Plein is like that child of the neighborhood that you have not seen for a long time and, suddenly, one day appears next to you, turned into a kid. It is not very clear how it happened, but today the brand is huge and it is everywhere. It has been slipping through the cracks of our fashion imagination.\nJust a few weeks ago, Floyd Mayweather came out wearing a jacket, shirt and balaclava (sic) designed by him. The shirt, black, bright and excessive, you can buy on your website for about 500 euros. It has more than 80 stores around the world and now seeks to open -more- market in the United States. In fact, the parade we talked about at the beginning was in New York, the first one there after many seasons in Milan. Plein (Munich, 1978) began designing furniture in 1998. First houses for dogs (he has told it himself), then sofas, later tables with crocodile skin. It went well. In 2004, he decided to start creating his own clothing brand. First he covered a few military jackets with skulls made of Swarovski sconces; Little by little he was throwing more and more pieces. In 2010 he marches in Milan for the first time.Everything was so apparently foreign to the fashion, say, orthodox that the Camera Nazionale della Moda did not recognize him as an official member until 2013. After all, he does not consider himself a designer to use. In part, because their proposal is not 'fashion' as fashion understands itself. There are no changing patterns or volumes, there are hardly any trends if we define them as change. Their seasons are interchangeable. He makes the clothes that for a matter of differentiation will never fit with the insiders and critics ... but he does want a good part of the market.For Plein, as he acknowledged in an interview with the Financial Times, appearing in a fashion magazine gives prestige but not necessarily customers. He wants and has clients, who are not that conceptual minority, but the rest. The rest are almost all. And your customers want this: luxury sportswear, t-shirts with rhinestones, leather jackets, sport pants, shiny sneakers, sharp suits with piping and appliques. Gold, brightness, a little opulence.More is more, and less is much less. His men are V-neck, tight sleeves, backpacks with studs, skull prints with flowers. Let's face it: in Spain it would be the new rich man, the soccer player, the star apprentice of reality TV. In the USA, the young actor, the rapper. And also normal people who are not interested in fashion but want a cool shirt to go out or a suit to epatar. Nothing happens.We would make a mistake saying that we like this kind of fashion when it is not true, but we would make an even bigger mistake if we obviated the taste of the majority. In 2016 he was named GQ Man of the Year, and that is never by chance. Being fair, Plein was one of the first to choose transgender models to show their collections (Lea T. in 2012) and continues to bet on diversity in their parades, which are pure spectacle. That is also industry.\n\nAlso the small blows of effect: his proposal this coming autumn was opened by the most beautiful prisoner in the world, Jeremy Meeks, perhaps a good example of the hard and excessive man the designer seeks. Live the maximalism. Live the pyrotechnic fashion.What they are going to read next really happened in their last fall fashion show. An orchestra plays the 'Cabalgata de las Valquirias'; Lil 'Wayne leaves to rap over; then some BMX cyclists and skaters do tricks on marble ramps dressed with 'Tron' fluorescent tubes; there are lasers on the catwalk; Justin Bieber sounds and then David Bowie. And models come out with clothes too, of course. All that in about seven minutes.In one of the last editions of 'La Voz', David Bisbal appeared with a Philipp Plein T-shirt, with the Batman logo covered with shiny pebbles. It was sold out the next day. Messi takes photos with the fans when he finishes training, wearing a shirt with a huge skull, also from Plein. And Cristiano Ronaldo of course. In their parade in New York, Madonna and Kylie Jenner were among the audience. He is usually accused of vulgar fashion but we should really say that it is pop fashion: reality is diverse and, today, it is much closer to Plein than the rest.